It’s easy to create a low-cost website that lets you communicate with customers and sell products or services. To build a great website, purchase a domain name and hosting, create content, and then use a website builder to customize your design and publish it. Business websites are essential to remaining competitive in today’s market.
How to Make a Business Website in 5 Steps
Step 1: Register Your Website’s Domain Name
A domain name is the name and address of your website, such as www.yourbusiness.com. To check if your business’ name is available, enter it into the domain search tool below, powered by Bluehost.
If the .com version of your business name is available, consider using it for your website over other common extensions like .net or .org. It’s best to use a .com extension because people tend to search for and trust a .com business site first when looking for information or products online. For more tips, read our guide on choosing a domain name.
After you’ve found your domain name, you can also sign up for hosting. Bluehost typically charges $7.99 per month for hosting, but Fit Small Business readers pay only $2.95 per month for domain registration, website hosting, and a custom small business email. Click here to learn more.
Step 2: Choose Your Hosting Provider & Platform
Once you’ve chosen a domain, the next step is to decide where to host your website. A host is the service that actually stores your website and transmits it to online visitors. In our experience, the two best host platforms are Bluehost and Squarespace.
Bluehost is the most versatile hosting option and the one that delivers the most value. You can register your domain (as described above), host your website, access a WordPress site builder, and get a business email address for just $2.95 per month. Click here to check out Bluehost’s hosting plans.
Squarespace is a more user-friendly host and drag-and-drop website builder that offers more personalized customer support. This can make it a better option for less tech-savvy users who only need a simple website and want to build it on a platform other than WordPress. However, the price tag for the first-tier plan is $12 per month. Get started with Squarespace.
Now let’s explore each of these options in more detail:
Option 1: Create a WordPress Website Using Bluehost
If you are a little more tech-savvy and want access to unlimited features and functionality, WordPress is the way to go. Some web hosting providers, such as Bluehost, offer a WordPress website when you sign up for their $2.95 web hosting package.
Keep in mind, however, that WordPress is an intermediate website builder. You won’t need any programming knowledge, but you will need to familiarize yourself with their back-end. Unlike Squarespace, which lets you edit the website just by dragging and dropping elements, WordPress has a more complex editing menu. Learn more about the platform’s interface and how to use it by reading our article on how to make a WordPress website.
Option 2: Use a Website Builder like Squarespace
At $12 per month for its first-tier plan, Squarespace is a host and website builder in one that utilizes drag-and-drop interfaces, templates, and plugins or integrations that make it easy to design a custom website. For small business owners who are short on time and are less technologically advanced but are willing to pay a little bit more, we recommend using Squarespace.
Begin by choosing a template. Then, set your universal site design settings (like colors and fonts) and add and edit your own pages and content blocks. The editing process in Squarespace is very intuitive. If you’ve ever used Microsoft Word or PowerPoint, you’ll easily grasp the tool. Add elements by dragging them from the sidebar, adjust the size by dragging from a corner, and change the text by double-clicking within the text box.
Squarespace template examples
It’s also easy to add interactive features to your website. Squarespace allows users to add Google Maps, quizzes, YouTube and Vimeo videos, web forms, polls and surveys, and more. This can make your website more functional, help your customers engage with your business, and share your content on social media.
Additional Option for Ecommerce Websites
If the primary purpose of your website is to sell products, you may want to choose a solution that specializes in creating an online store. BigCommerce is ecommerce software that helps you to create and manage your online store, sell your products, and market your business. It costs $29.99 per month and you can even use their free trial, no credit card required. Click here to get started.
Step 3: Create Your Website Content
Website content is the copy you write for the pages on your website. Business websites work best when they’re simple, clear, and easy to navigate, with straightforward text and a single call to action on each page. Business websites also tend to have five essential pages, including home, products (or services), about us, blog, and contact us pages. As you create these pages, make sure they are optimized for mobile devices.
Create Your Content
To begin, write out the copy and select images you want to include on your home, product or services, about us, and contact pages. In addition, draft out some initial content to publish on your blog.
- Homepage: On the homepage, you should include the name of your business, where you’re located, and a simple pitch that includes a few lines about what makes you unique and why customers should choose your business.
- Products or services: This page should offer details about the products you sell or services you provide. Spend one to five sentences describing each type of product or service you offer and then list their prices.
- About us: Provide your company background and list organizational memberships like the Better Business Bureau. Also include customer testimonials; these help your company build more trust and credibility.
- Blog: To start a blog, create an editorial calendar to determine the blog content that will help you connect with your customers and community. Then, write the content you want to appear on your blog when you launch your website.
- Contact us: Your address, email, phone number, the hours you are open for business, and links to any social media accounts such as Twitter and Facebook should appear on this page. You should also embed a Google Map, if applicable.
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